Travis Scott Is Releasing His Own Hard Seltzer
UPDATE (Dec. 17):
On Thursday (Dec. 17), Travis Scott confirmed that he is indeed releasing his very own hard seltzer called Cacti.
"CACTI is something I’m really proud of and have put a ton of work into. Me and the team really went in, not only on getting the flavor right, but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world. We always try to convey a feeling in our products,” he said in a statment. “I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it.”
Reports surfaced online back in September that Travis Scott was diving into the beer industry. Now, it appears that La Flame won't be launching a brew, but instead, he's making his own alcoholic beverage in the form of hard seltzer.
Forbes magazine revealed on Monday (Nov. 30) that Scott is launching a hard seltzer with AB InBev, a multinational drink and brewing company based in Belgium that is also the world's largest brewer. According to the report, the beverage is called Cacti, which the rapper has been cryptically teasing for a couple of months.
The hard seltzer, which comes in a strawberry flavor, is described as "generally crisp" and "fruity." Once released, though, fans and alcohol consumers should expect the beverage to come in a series of flavors. "We’ve got other flavors,” Travis said. “Like lime. I was actually just trying it. I kinda like it."
Rewinding back to when Travis Scott was prepping to drop his song "Franchise" featuring M.I.A. and Young Thug at the end of September, he uploaded an image to Instagram promoting the single. The photo consisted of bottles of the Cacti drink alongside La Flame and his Cactus Jack team. There was also a billboard featuring the drink's logo in the background.
When the Texas native dropped the visual for "Franchise," there were dozens of cases of the drink conveniently placed in the video. He even tossed a bottle while rapping the bar "Cacti's not no ice tea."
The clip also shows that the drink is 7 percent alcohol by volume and will come in pineapple and lime, as previously mentioned. However, up until this recent unveiling of Cacti-related news, there hasn't been any updates pertaining to the drink aside from confirming that it is a hard seltzer instead of a beer.
First it was the concert merchandise industry, then it was the video game industry, and now it looks like the alcoholic beverage industry needs to make way for Travis Scott.
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